Tourism group to lead future plan

Warwick District Council’s executive committee has agreed to the idea of creating a new ‘tourism strategy’ that aims to create an “inspiring” message about the district as a tourist destination.

A report compiled by the council’s economic development and regeneration manager, Joe Baconnet, was presented to senior councillors – and it was agreed that a private sector-led group would be formed to lead a five-year ‘destination’ plan for the area.

But councillors voiced reservations about working with Shakespeare Country - which is largely run by the same team that ran South Warwickshire Tourism, which abruptly ceased operating due to financial problems last year.

Speaking at the executive meeting last week, Cllr Moira Ann Grainger (Con, Warwick North), said: “There is some very good working with the private sector going on and to have them on board is crucial.

“But I am rather concerned that Shakespeare Country is still with us in different formats and does appear to be quite involved.

“I strongly hope we do not end up in the situation where we finance anything again that could put the council in jeopardy.”

But Cllr John Hammon (Con, Cubbington), repsonsible for development issues, said: “There has been a void since the demise of South Warwickshire Tourism. We have filled some of the gaps, but need to fill all of them.

“Shakespeare Country is still here and we don’t want duplication of effort. We will be finding out how we can help each other.

“We will work with anybody who can help promote the area as a major tourist destination, which we will continue to be.”

Cllr Michael Coker (Con, Kenilworth Abbey), added: “We need to co-operate with anybody and everybody in order to get a good result.”

Mr Baconnet said: “I know there are concerns with regards to Shakespeare Country. But we are moving towards a greater integration of functions. Hopefully we will have a greater sense of being able to deliver more with less.”