Fine & Country launched the newly designed fineandcountry.com property website on October 14.
The new site offers a range of new functions that benefit the end user.
The new design is image- led, with a new simplified and sleek layout allowing customers and agents to find properties quickly and view details clearly.
At the centre of the website is a lifestyle search feature. House hunters are able to scan for properties through four key search options: equestrian, waterside, golf and new homes.
David Lindley, membership manager of Fine & Country said: “Fine & Country recognises that buyers are not just looking for bricks and mortar. People want to invest in a lifestyle and with our new website search options we make this possible.”
The new format connects Fine & Country’s international network of over 275 offices through a central database, facilitating buyer and seller referrals between each local estate agency.
Buyers and sellers are now able to create an account with Fine & Country. The new visitor log in allows customers to receive regular communications including national and international e-publications.
Customers with an account also have the ability to save properties and property searches, and receive property alerts from their chosen areas of interest.
Social media is incorporated into the new website with links to the Fine & Country Facebook, Twitter, Google+, Youtube and Pinterest accounts. Buyers and sellers can share, like and comment on properties.
“This can help to promote Fine & Country properties to friends and friends of friends, reaching a socio-demographic audience of people who are most likely to purchase a high end property or know someone who would.
David Lindley added: “Our new website makes searching for a property easier, more animated and more enjoyable.”