Police forces across the country have launched a two-week crackdown on speeding.
As part of a fresh campaign by the National Police Chiefsâ€™ Council (NPCC) forces nationwide are taking part in enforcement and education activities aimed at cutting speeding offences.
Government data shows that and speeding was the second-most deadly contributing factor in crashes over the last five years, responsible for 2,101 deaths. The latest data showed that it was responsible for 203 roads deaths in a year.
The campaign, which runs until January 27, aims to increase awareness of the dangers of speeding as well as tackle what police have called â€œirresponsible and dangerousâ€ drivers through increased enforcement activities
Chief Constable Anthony Bangham, NPCC lead for roads policing, commented: â€œDriving or riding at safe speeds is a key theme of the National Roads Policing Strategy and the speed campaign during January means police forces across the UK will focus on those who are travelling too fast on our roads, putting themselves and others at risk by doing so.
â€œRespecting the speed limit is fundamental to reducing danger on our roads. Enforcing those limits falls to the police and officers will be doing just that to ensure all road users remain as safe as possible.â€
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Among the forces taking part is Norfolk Constabulary. Acting inspector Julian Ditcham, from the Norfolk and Suffolk Roads Armed Policing Team, said: â€œWe work closely with our partners all-year round to target speeding drivers. Campaigns like this help us to enforce the law but to also educate motorists and raise awareness of the dangers of speeding.
â€œSpeed limits are in place for a reason â€“ the limit is set at the maximum safe speed to travel on a particular stretch of road.â€
Not a victimless crime
The campaign has been supported by safety charities and motoring bodies.
Neil Greig, IAM RoadSmart director of policy and research, said: â€œMany people see speeding as a victimless crime â€“ that is total nonsense. Many drivers think they can easily handle the speed they drive, and assume their skills are great enough to handle an emergency. We at IAM RoadSmart would like to ask those people to take a long, hard look at their attitudes and stop kidding themselves they are always safe.â€
A spokesperson for road safety charity Brake added: â€œSpeed is a critical factor in all road crashes. We are supporting the speed enforcement campaign this month, cracking down on speeding drivers to keep our roads safe.â€