Award-winning Hatton-based business acquired by US enterprise
The data business was founded in 2015 to help businesses 'extract more value from their data by connecting people, data and technology'.
An award-winning business in Hatton has been acquired by a consultancy in the US.
Amplifi, which is a strategy and information management consultancy headquartered in Texas, has announced that it has acquired the Comma Group.
Comma, which is based at the Hatton Technology Park, is an international management consultancy focused on connecting people and data to improve commercial results.
The acquisition is said to enable both Amplifi and Comma Group to 'expand their global reach, strengthen their services and deliver people-centric digital transformations to clients worldwide'.
Co-founded in 2015 by Leigh Wells, Sam Goss, Mike Evans and Mike Bonsall, Comma Group was established to 'help businesses extract more value from their data by connecting people, data and technology'.
Today, Comma Group works with enterprise B2B and direct-to-consumer brands in manufacturing, distribution, apparel, retail, health and beauty, and food and beverage.
Leigh Wells, Comma Group’s CEO and co-founder, said: "Today, more than ever, organisations need to use data to compete strategically or they will get left behind.
"Becoming part of Amplifi will allow us to accelerate our global vision and provide our current and future customers with a more comprehensive set of services to address today’s market needs.
“We are excited to join Amplfi because of market demand and fit, reflected in our shared philosophies, principles, and a strong culture of innovation and delivering excellence to customers.”
Corey Mellick, CEO of Amplifi added: “This is the first step in Amplifi’s growth-through-acquisition strategy and lays the foundation for our European expansion efforts.
"Joining forces with Comma Group positions us as one of the largest MDM consultancies anywhere, and we look forward to working with Comma’s strong management team, who are among the industry’s best thought leaders and data experts.”
Comma Group will become a wholly-owned subsidiary of Amplifi and will operate under the name Comma, part of Amplifi.