Leamington mayor Judith Clarke officially launched the latest Simply Fresh convenience store in Brunswick Street on Saturday.
Hundreds of residents visited throughout the day to welcome the new store into the community.
They enjoyed free food and drinks samples, including an array of fresh breads baked in-store and locally sourced produce. There were promotional offers, including a free bottle of wine for the first 100 customers who spent £10 or over, a hamper worth over £50 for every 100th customer on the day, Simply Fresh goody bags for every customer and a spot of face painting for youngsters.
Cllr Clarke cut the ribbon to open the store and joined in with the festivities.
Simply Fresh director and store retailer for Simply Fresh Leamington, Kash Khera, invested £200,000 in the new store which serves hot food, cooked fresh with locally sourced ingredients and has a seating area and free Wi-Fi available for customers.
The new store has created 15 new jobs.
Keen to continue its community friendly ethos and, as with all previous Simply Fresh stores, the Leamington store supported a Leamington-based charity, Cord, at the launch event.
The store is also currently running a healthy eating initiative with Bishop’s Tachbrook Primary School.
Over 200 free fruit vouchers were delivered to the school and Cord was present at the launch to raise awareness for its cause, which aims to achieve ‘peace through partnership’ in areas of violent conflict in Africa and Asia.
Kash Khera said: “We are excited to be officially launched in Leamington. It is a wonderful little community which we look forward to continue working with. We had a delightful launch day and we want to thank all the people who attended.”