Ex-Saatchi pair set up digital studio in town

Oh My
Oh My

M&C Saatchi’s head of development and one of their most senior designers have left London and returned to their roots in Leamington to set up new digital studio, Oh My!

Best friends Fraser Hobbs and Joe Burke have worked together on and off for the past seven years, producing award-winning digital campaigns for clients including Three, Toyota, Sony and Unilever.

They will officially launch Oh My! this month.

Fraser and Joe grew up just a few miles from each other in Leamington. They first met when they both started working at Glue London in 2007.

Fraser moved on to Lean Mean Fighting Machine in 2009, with Joe following two years later. The agency was bought by M&C Saatchi in May 2014, where the pair have been working for the last few months.

Fraser said: “The idea for the business came from the fact we both wanted to move to Warwickshire because it’s our home and it’s a beautiful part of the world.

“Leamington is also fast becoming a thriving creative hub and we want to be part of that.

“Starting the business will enable us to keep working on projects that interest and excite us. We have a slightly geeky obsession with creating really beautiful user experiences and we want Oh My! to be known for real craftsmanship and laser-sharp attention to detail. We see being based outside of the capital as a plus point for our clients, because it means we can provide them the highest quality,without the London overheads.”

Dubbed‘Silicon Spa’, Leamington has a higher than average proportion of digital mediacompanies involved in games development, digital design and publishing.

Find out more at http://ohmy.io