Premium bicycles will be made in Leamington as part of a global company’s drive to revive key parts of British manufacturing.
Liberty Trillion, which is part of Liberty Vehicle Technologies, will make its range of commuter, mountain and road bikes at its Brake House factory in Tachbrook Road.
Under its Greensteel strategy Liberty has invested over £500m in UK steel over the past 18 months including buying Caparo Industries and its Caparo Vehicle Technologies factory in Leamington in December 2015.
The launch of the bicycles coincides with the 25th anniversary this month of Liberty’s launch by now executive chairman, Sanjeev Gupta, who began his own working life selling bicycles for his father’s manufacturing business.
He said: “The launch of the new Trillion by Liberty range is not only personally significant for me at this milestone in the company’s history, but it symbolises what I believe will become a renaissance of British manufacturing in the post-Brexit world.
“In the post-Brexit economic environment Britain needs its own independent and competitive industrial base so we must draw upon our heritage of engineering and manufacturing skill and innovation in order to re-establish a robust and integrated supply chain.
“This will allow us to capitalise on the exciting home-market and export opportunities which are now emerging.”
The five bike models in the Trillion by Liberty range will be built entirely in Britain based on UK-made frames using top-end steel alloys and titanium.
Founder and now general manager of Liberty Trillion, Lawrence Bryan, said: “Liberty Trillion prides itself on hand-building all our frames in the UK and our bikes use only high-grade named components. We are aiming to establish our reputation alongside respected international brands in the market.”